A smiling woman in a black uniform stands behind a counter holding a black tray with salmon sushi rolls wrapped in nori and green seaweed salad, with a commercial kitchen background.

About The Fish Shoppe

Discover the story behind The Fish Shoppe in Collingwood, and how our partnership with Pearl Seafoods helps us bring premium seafood to Melbourne every day.

Family Owned & Operated

Selected Fresh Every Day

Trusted By Restaurants & Home Cooks

Backed By Pearl Seafoods
Weekly Specials Contact Us

How We Do Seafood

  • Selected For Quality

    Every arrival is assessed for freshness, quality and appearance before it goes on the counter.

  • Trusted Supply

    Built on established relationships with trusted Australian and New Zealand seafood suppliers.

  • Handled With Care

    Careful handling and temperature control from arrival to counter, every day.

  • Prepared By Seafood People

    Our team prepares seafood in-store — filleting, portioning and getting it ready for your table.

  • Advice At The Counter

    Ask us what's fresh today, how much you need, or how to cook it — we're here to help.

Our Story

From Our Family To Your Table

Our journey began in the heart of Collingwood, supplying the local community with premium seafood and honest service.

Along the way we built strong relationships with trusted Australian and New Zealand suppliers, and grew alongside the restaurants and sushi businesses across Melbourne who share our passion for quality.

Today that same commitment continues in every product we source and every customer we serve.

Premium pasta and gourmet pantry products displayed at The Fish Shoppe Collingwood, including Simon Johnson tomato passata and artisan squid ink linguine.

Backed By Experience

Backed by Pearl Seafoods

The Fish Shoppe is proudly part of Pearl Seafoods, one of Australia's most trusted seafood businesses.

This partnership gives us access to decades of industry experience, established supplier relationships and a steady supply of premium Australian and New Zealand seafood — sourced to the same high standard our customers have come to expect.

A white Pearl Seafoods van parked on an outdoor road with a blue sky, ocean, and trees in the background.
  • 15+Years of experience
  • 300+Businesses supplied
  • CollingwoodLocal seafood market
  • AU & NZPremium seafood sourced daily

Why Visit A Specialist Fishmonger

Seafood You Can Ask About

A supermarket shelf can't tell you what's fresh today or how to cook it. Our counter — and the people behind it — can.

Seafood That Changes With The Season

Our counter reflects what's genuinely fresh and available, not a fixed catalogue.

People Who Handle Seafood Every Day

Real expertise from a team that works with seafood daily, not occasionally.

Help Choosing What Suits Your Meal

Not sure what to cook? Tell us the occasion and we'll point you the right way.

A Genuine Local Counter

A physical Collingwood store, not a warehouse — come and see what's fresh.
A food display featuring salmon salmon pitta wraps, smoked salmon rolls wrapped in skin, and golden flaky pastries in the foreground, with small packaged items in the background.

Visit Our Store

See. Taste. Experience.

We believe the best seafood experience starts in-store. Visit us in Collingwood for fresh daily seafood, expert advice and friendly service.

248 Smith Street, Collingwood VIC 3066

Open Tuesday – Friday, 10:00am – 6:00pm. Saturday, 10:00am – 3:00pm

(03) 9848 7996

Free parking nearby
Get Directions
Fresh seafood and meats on a display counter, featuring whole salmon fillets wrapped in string, orange-colored sausages, and round meatballs in the background.