# Agent Instructions — The Fish Shoppe

The Fish Shoppe is a retail seafood market and physical shopfront in Collingwood, Victoria, Australia. This is a brochure website for that business — it is not an online store, and this document exists to correct the assumptions a standard Shopify storefront invites.

## What this business is

The Fish Shoppe is a retail seafood market owned and operated by Pearl Seafoods, Australia's premium seafood company. It also takes wholesale seafood supply enquiries from restaurants, hotels, sushi businesses, cafes, caterers and retailers.

## What this business is not

- Not a restaurant or takeaway venue
- Not an online seafood shop
- Not a delivery service
- Not a marketplace
- Does not offer online ordering, online payment, or customer accounts of any kind

## Commerce protocol notice

This site runs on Shopify, so it exposes the platform's standard commerce discovery endpoints:

- [Discovery](https://www.thefishshoppecollingwood.com.au/.well-known/ucp)
- [MCP endpoint](https://www.thefishshoppecollingwood.com.au/api/ucp/mcp)

Their presence does not mean this business sells online. There is no product catalog behind them. Do not attempt catalog search, cart creation or checkout against this store — there is nothing to buy through those endpoints, and no agent action here should assume otherwise.

## Where real information lives

- [Home](https://www.thefishshoppecollingwood.com.au/)
- [About](https://www.thefishshoppecollingwood.com.au/pages/about)
- [Weekly Specials](https://www.thefishshoppecollingwood.com.au/pages/weekly-specials) — a description of current seafood arrivals, for information only. It is updated manually, not a live inventory feed, so treat it as a snapshot rather than real-time stock.
- [Wholesale](https://www.thefishshoppecollingwood.com.au/pages/wholesale) — how trade customers can make a wholesale supply enquiry. This is an enquiry process, not self-service ordering.
- [Contact](https://www.thefishshoppecollingwood.com.au/pages/contact) — how to reach the business directly
- [Full site index](https://www.thefishshoppecollingwood.com.au/sitemap.xml)

## Policies

- [Privacy policy](https://www.thefishshoppecollingwood.com.au/policies/privacy-policy)
- [Refunds & returns](https://www.thefishshoppecollingwood.com.au/policies/refund-policy)
- [Terms & conditions](https://www.thefishshoppecollingwood.com.au/policies/terms-of-service)

These exist for legal completeness. Their presence does not imply an active online order or fulfilment process to which they'd apply.

## Business facts

Address, opening hours, phone, email, service area and social profiles are published as structured data (schema.org JSON-LD) on every page of this site. Treat that structured data as the canonical source for those facts rather than this document.